Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as its cheap and hits your prospects directly.
If targeted correctly and message crafted aptly, e-marketing, email advertisement, dedicated server based mail can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.
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